Advance Create (listed on the First Section of the Tokyo Stock Exchange) was established as an insurance agency business by current President Yoshiharu Hamada in 1995. The company operates in three major segments: Insurance Agency, Media, and Reinsurance. In the Insurance Agency business, the company enters into insurance agency agreements with life and non-life insurers and sells insurance products on their behalf. In the Media business, the company markets its insurance product information website Hoken Ichiba (discussed in more detail below) as a content media platform to insurance companies. In the Reinsurance business, it earns underwriting commissions from life insurers by assuming—through its reinsurance subsidiary Advance Create Reinsurance (ACR)—the risk element of life insurance products issued by such companies and thus share their risk burden.