Sanrio 8136

“Social communication” underpins Sanrio’s corporate philosophy. According to the company, it operates under the concept of “small gift, big smile.” Expanding on this concept, the company has formulated a vision of “one world, connecting smiles” to bring smile to as many people as possible and expand the circle of happiness in the world as an entertainment company. Sanrio’s businesses include the development of characters who convey the spirit of thoughtfulness, the planning and development of gift merchandise featuring the company’s characters, and the operation of theme parks.