Anritsu’s main business is measuring equipment manufacturing and sales. In general terms, measuring equipment is used for measuring the physical properties of things that cannot be seen (such as length, weight, temperature, sound, gas, and electricity), attaching numerical values to these properties so they can be visualized. In industrial applications, measuring equipment is used to evaluate products in the research and development stage, manufacturing stage, and also in quality assurance stage. Among the fields for which Anritsu makes measuring equipment, its forte is measuring equipment used in the development and manufacturing of telecommunications equipment, including mobile phone handsets, wireless base stations, and optic fiber networks.
The company divides its businesses into reporting three segments, Test and Measurement (T&M), Products Quality Assurance, and Others. In FY03/19, the Test and Measurement segment accounted for 68% of consolidated revenues and 84% of operating profit. The company’s product lineup in this area is quite broad, ranging from small, hand-held devices to large, rack-mounted equipment, and includes both general-purpose and specialty measuring equipment.
Barriers to entry to the measuring equipment area are high, as a company must possess the technical expertise in the specialty fields for which it is developing precision measuring equipment. New entrants would also need both the R&D and precision equipment manufacturing capabilities to produce measuring equipment meeting the technical needs of the specific areas of application. In the case of specialty measuring equipment, new entrants would also need technical expertise in mass production in order to compete against the well-established companies already in those fields. In the network communication field, for example, it would take several years just to build up sufficiently strong R&D capabilities, especially if one considers the specialized technology that incorporates new technology and multiple functions (which further adds to the complexity).
Users of measuring equipment do have the option of developing their own measuring equipment in-house, but there are different risks attached to this course. In the case of communication technology, for example, the final product must be able to interconnect with equipment made by other manufacturers that are built to standardized specifications. If a company’s products were tested using measuring equipment developed in-house, it would be more difficult to guarantee that product’s connectively with equipment made by other companies. By using measuring equipment from a third-party manufacturer like Anritsu, this uncertainty would be eliminated and the communication equipment maker could move ahead with product development without having to worry about whether the measuring equipment it is using conforms to industry protocols.
In FY03/22, the company reported consolidated revenue of JPY105.4bn (-0.5% YoY), operating profit of JPY16.5bn (-16.0% YoY), pre-tax profit of JPY17.2bn (-13.5% YoY), and profit attributable to owners of the parent of JPY12.8bn (-20.5% YoY). In the telecommunications industry, demand for 5G chipsets and handsets stood firm. The company also captured development and production-related demand for higher-speed networks such as for data centers. However, revenue declined YoY on the back of global shortage in semiconductors. On the cost front, increases in sales promotion expenses and costs of procuring parts led to a YoY decline in operating profit.
The company forecast for FY03/23 calls for consolidated revenue of JPY115.0bn (+9.1% YoY), operating profit of JPY19.0bn (+15.2% YoY), pre-tax profit of JPY19.0bn (+10.8% YoY), and profit attributable to owners of the parent of JPY14.0bn (+9.4% YoY). Anritsu expects continued expansion of 5G-related demand from the telecommunications industry. Accordingly, it projects a 6.4% revenue growth YoY in Test and Measurement, with the segment operating profit margin (OPM) improving by 1.7pp YoY. In Product Quality Assurance, it expects revenue to increase 9.2% YoY with segment OPM remaining largely flat YoY, up slightly by 0.1pp. The estimates for both segments factor in longer delivery times due to the semiconductor shortage.
Anritsu launched GLP2023, its new medium-term business plan, on April 27, 2021. The new plan is the successor plan to the GLP2020 plan, which ended in FY03/21. The company’s management vision is to expand the scale of its business to JPY200bn by FY2030 and become a company that produces stable earnings. In order to achieve this long-term vision, the company has targeted business growth focused on peak 5G demand during the three years covered by GLP2023. For FY03/24, the last year in the plan, the company targets revenue of JPY140.0bn, operating profit of JPY27.0bn, and OPM of 19%. For the Test and Measurement segment, the plan targets FY03/24 revenue of JPY100.0bn (CAGR over the three years of 10.2%), while for the Product Quality Assurance segment, the plan targets revenue of JPY27.0bn (CAGR over the three years of 8.1%). In the Test and Measurement segment, the company targets business growth in the areas of 5G utilization and network infrastructure, while in the Product Quality Assurance segment, it aims to expand the solutions business through improved sophistication in its X-ray inspection equipment, which will contribute to improved productivity as well as the enhanced safety and comfort of the company’s customers.
The company’s strengths include its dominant position in certain fields, focus on profitability, and ability to adapt to change. Weaknesses include issues in its weak position in the general-purpose equipment market, the uneven strength of its sales channels, and its vulnerability to cyclical swings in investment spending by the telecommunications industry.
|(JPYmn)||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS Cons. Est.|
|Gross profit margin||53.8%||54.0%||53.3%||51.3%||48.5%||48.8%||51.0%||54.3%||54.0%||52.6%||-|
|Operating profit margin||16.6%||13.9%||11.0%||6.2%||4.8%||5.7%||11.3%||16.3%||18.5%||15.7%||16.5%|
|Pre-tax profit margin||17.0%||14.0%||11.7%||5.7%||4.1%||5.4%||11.4%||16.1%||18.7%||16.3%||16.5%|
|Shares issued (year-end)('000 shares)||143,956||143,956||138,115||138,115||138,115||138,135||138,207||138,257||138,282||138,308||-|
|EPS (fully diluted)||97.0||64.9||55.7||27.4||19.7||21.0||65.2||97.2||117.1||94.0||-|
|Dividend per share||20.0||20.0||24.0||24.0||15.0||15.0||22.0||31.0||40.0||40.0||40.0|
|Book value per share||450.4||522.5||572.0||552.3||556.4||569.5||622.9||685.3||794.9||846.2||-|
|Balance sheet (JPYmn)|
|Cash and cash equivalents||37,690||43,215||34,916||37,391||39,682||35,452||45,097||47,669||49,810||45,689||-|
|Total current assets||79,951||90,010||84,126||80,541||82,421||79,576||92,994||99,009||99,815||101,989||-|
|Tangible fixed assets||17,274||19,747||26,877||27,738||26,441||25,947||24,221||25,259||25,277||28,150||-|
|Goodwill and intangible assets||1,340||2,023||2,558||3,209||3,721||3,993||3,586||3,833||5,184||8,579||-|
|Real estate for investment||2,329||2,164||1,997||1,830||1,664||1,463||830||663||482||255||-|
|Trade and other payables||8,189||8,451||11,536||7,133||7,060||7,998||7,599||7,467||6,671||8,426||-|
|Bonds and borrowings||2,472||6,898||6,585||1,590||7,565||4,467||5,270||9,882||4,131||1,133||-|
|Total current liabilities||25,960||33,796||34,516||21,550||28,394||26,803||30,251||37,346||31,220||31,290||-|
|Bonds and borrowings||16,945||11,960||9,479||20,434||14,460||11,477||10,978||2,994||-||-||-|
|Total equity attrib. to owners of the parent||64,542||74,886||78,639||75,811||76,398||78,230||85,560||94,172||109,258||114,196||-|
|Total liabilities and net assets||115,096||127,138||126,866||124,572||124,966||121,106||130,467||138,873||144,100||153,261||-|
|Total interest-bearing debt||20,281||19,210||16,253||22,165||22,240||16,170||16,442||14,644||5,898||6,576||-|
|Cash flow statement(JPYmn)|
|Cash flows from operating activities||11,771||13,792||7,582||10,195||9,246||7,946||12,247||14,721||20,481||16,031||-|
|Cash flows from investing activities||-5,030||-5,312||-6,049||-9,042||-3,665||-3,932||-616||-3,686||-5,029||-8,706||-|
|Cash flows from financing activities||-10,035||-4,359||-11,234||2,450||-2,758||-8,201||-2,052||-7,592||-14,458||-13,395||-|
|(JPYmn)||Q1||Q1–Q2||Q1–Q3||Q1–Q4||Q1||Q1–Q2||Q1–Q3||Q1–Q4||Q1||Q1–Q2||Q1–Q3||Q1–Q4||% of Est.||FY Est.|
|Gross profit margin||54.0%||53.5%||54.2%||54.3%||56.2%||54.4%||54.5%||54.0%||52.4%||52.7%||52.5%||52.6%|
|Operating profit margin||11.6%||13.3%||14.8%||16.3%||19.9%||18.9%||18.4%||18.5%||13.0%||14.6%||14.4%||15.7%||15.9%|
|Pre-tax profit margin||10.9%||12.8%||14.7%||16.1%||19.9%||18.6%||18.2%||18.7%||13.0%||14.7%||14.6%||16.3%||15.9%|
|Gross profit margin||54.0%||53.0%||55.7%||54.3%||56.2%||52.6%||54.6%||52.8%||52.4%||53.0%||52.1%||52.9%|
|Operating profit margin||11.6%||14.8%||17.6%||19.9%||19.9%||17.9%||17.3%||19.0%||13.0%||16.0%||14.0%||18.8%|
|Pre-tax profit margin||10.9%||14.5%||18.3%||19.4%||19.9%||17.4%||17.2%||20.1%||13.0%||16.1%||14.6%||20.5%|
In the telecommunications industry, 5G services are being launched in various countries. However, the pace at which 5G smartphones are spreading has been moderate due to such factors as technical challenges associated with 5G mmWave and delay in the commercialization of C-band in the US. Regarding 3GPP*, the standardization of new protocols (Release 17) aimed at achieving further efficiency and functional improvement of 5G was completed in March 2022. Release 17 includes specifications for expansion of high-frequency bands, expansion of communication areas, and low-power and low-cost communications.
*3GPP refers to a project for developing mobile telephony protocols, consisting of telecommunications standard development organizations from Japan, the US, Europe, South Korea, and China
In the US, where widespread commercialization of 5G based on mmWave has been delayed, there is also a growing movement towards using C-band (the name for the 4-8 GHz frequency band in the spectrum allocation), a sub6GHz band. Relevant R&D for the use of 5G in the automotive field, as well as survey work and demonstration testing for the creation of 5G networks in the private domain, including local 5G, were underway. R&D on 6G, the next-generation telecommunication standard, has already begun.
In 5G networks, O-RAN Alliance has been working to open up radio access networks to allow operators more flexibility in
building wireless networks. The construction of multi-vendor radio access networks has been facilitated through the application of O-RAN standard specifications to base station equipment, which has up till now been configured with manufacturer-specific interfaces. As a result, operators around the world are introducing O-RAN, and the 5G base station market is expanding.
The increasing sophistication of cloud services and the development of 5G services have led to rapid growth in data traffic, which is straining network infrastructure. Service providers are pushing for higher network speeds and starting to introduce 100Gbps services at scale, and network equipment manufacturers are also making progress in developing 400Gbps network equipment.
The outlook for COVID-19 remains uncertain due to a resurgence of infections from variants. In addition, heightened geopolitical risks from the worsening situation in Ukraine, soaring resource prices, and prolonged global shortage of semiconductors have become significant risk factors.
To capture the demand for 5G investment and development, Anritsu’s Test and Measurement business group focused on improving the organization and developing solutions. As a result, it won orders for development work toward 5G commercialization, and captured development and production-related demand for high-speed networks.
In the Products Quality Assurance business, the company saw steady growth in demand associated with automation of quality control processes such as using X-ray for contamination inspection systems and packaging quality inspections as automation progressed in the production lines of processed foods. The company intends to continue working on improving the competitiveness of its X-ray centered solutions and revamping its sales structure.
In the medium-term management plan GLP2023, Anritsu has positioned "electric vehicles and battery measurement" as one of its key growth areas. As part of this effort, the company acquired Takasago, Ltd., which has expertise in high-voltage, high-current, and high-capacity electrical energy control technologies, and made it a consolidated subsidiary in January 2022.
|Test and Measurement||FY03/20||FY03/21||FY03/22|
|Operating profit (cumulative)||2,761||5,907||9,939||15,148||4,946||8,999||12,549||17,714||2,851||7,068||10,267||15,201|
|Operating profit margin||15.9%||16.8%||18.3%||20.2%||25.7%||24.0%||23.1%||23.7%||17.0%||19.4%||19.2%||20.7%|
|Operating profit margin||15.9%||17.6%||21.2%||24.8%||25.7%||22.2%||21.0%||25.4%||17.0%||21.5%||18.6%||25.0%|
Segment revenue: JPY73.3bn (-2.0% YoY)
Operating profit: JPY15.2bn (-14.2% YoY)
The company saw steady growth in demand related to the development of 5G chipsets and handsets. The company also captured development and production-related demand for high-speed networks such as for data centers. However, due to the impact of a global shortage in semiconductors, revenue declined.
On the cost front, in addition to an increase in the costs of procuring parts and sales promotion expenses, a JPY355mn loss on retirement of fixed assets was incurred at a US subsidiary in Q2. Revenue breakdown by business category was 57% for mobile, 26% for network infrastructure, and 17% for electronics. Operating profit margin fell 3.0pp YoY.
|Products Quality Assurance||FY03/20||FY03/21||FY03/22|
|Operating profit (cumulative)||-158||460||674||1,287||138||704||978||1,340||377||738||918||1,170|
|Operating profit margin||-3.9%||4.3%||4.3%||5.7%||3.1%||6.8%||6.4%||6.3%||7.4%||6.7%||5.7%||5.3%|
|Operating profit margin||-3.9%||9.3%||4.2%||9.1%||3.1%||9.5%||5.5%||6.0%||7.4%||6.2%||3.5%||4.3%|
Segment revenue: JPY22.0bn (+2.6% YoY)
Operating profit: JPY1.2bn (-12.7% YoY)
In regions where the pandemic is easing, such as Asia and the US, capital expenditures aimed at labor saving and automation of quality assurance processes in the food industry both in Japan and overseas have been robust.
Higher costs of component procurement due to semiconductor shortages resulted in lower profits, even though revenue increased. The operating profit margin declined by 1.0pp YoY.
|Operating profit (cumulative)||286||661||1,307||1,900||194||522||1,116||1,797||49||164||439||1,122|
|Operating profit margin||15.6%||16.8%||20.5%||20.5%||9.6%||12.2%||16.5%||18.5%||2.6%||4.2%||7.0%||11.1%|
|Operating profit margin||15.6%||17.9%||26.3%||20.5%||9.6%||14.6%||23.7%||23.2%||2.6%||5.7%||11.9%||17.7%|
Segment revenue: JPY10.1bn (+3.9% YoY)
Operating profit: JPY1.1bn (-37.6% YoY)
The Others segment includes an array of different business, including environmental measurement, information and communications business, devices business, logistics business, welfare service business, and real estate leasing business. In FY03/22, revenue in existing businesses fell due to intensifying price competition facing the devices business. Still, with the consolidation of Takasago, Ltd. in Q4, the segment revenue came in higher YoY.
|(JPYmn)||1H Act.||2H Act.||FY Act.||1H Act.||2H Act.||FY Act.||FY Est.|
|Operating profit margin||19.9%||18.1%||18.5%||14.6%||16.6%||15.7%||16.5%|
|Pre-tax profit margin||19.9%||18.3%||18.7%||14.7%||17.8%||16.3%||16.5%|
In the field of telecommunications, 5G-related demand is expected to continue to expand thanks to ongoing technological innovation and increased utilization. Mainly in the 5G business, the group expects demand to grow in the field of 5G utilization such as automotive-related businesses and network acceleration. It also expects increased demand as operators move to expand network infrastructure, including at data centers. Meanwhile, it thinks the risk associated with parts procurement will persist due to prolonged shortage of semiconductors. Assumed exchange rates are JPY120/USD and JPY135/EUR.
In this segment, the company expects revenue of JPY78.0bn (+6.4% YoY) and operating profit of JPY17.5bn (+15.1% YoY), mainly due to an increase in 5G-related products. OPM is estimated at 22.4%, an increase of 1.7pp YoY.
Product Quality Assurance segment, the company expects revenue of JPY24.0bn
(+5.5% YoY) and operating profit of JPY1.3bn (-3.0% YoY), with OPM landing at 5.4%, up 0.1pp YoY.
The medium-term business plan GLP2023 identifies four new business areas for growth: medical and pharmaceutical, optical sensing, local 5G, and EV/batteries. Among these, the company did not include EV/batteries as a core technology when it announced its medium-term plan, though management did mention the potential for it being introduced from outside the company.
On July 30, 2021, the company announced its plan to acquire shares in unlisted firm Takasago Ltd. to make that company a subsidiary as part of its growth investments. Takasago's main business is the manufacture and sale of power supplies for automobiles and other applications. The company also possesses power supply (battery) measuring technologies. Anritsu has made a positive assessment in regard to the relevancy of those technologies and the customers in the field. Management aims to develop a business fusing its test and measurement technologies with Takasago’s battery measuring technologies to create a foothold in the test and measuring business for EVs and batteries. Takasago became a consolidated subsidiary on January 4, 2022, and its Q4 results (revenue of about JPY1.4bn and operating profit of about JPY100mn) were included in the consolidated accounts under the Others segment.
|IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.|
|Results vs. Initial Est.||0.2%||7.8%||-9.3%||-7.3%||-9.7%||-5.5%||1.7%||4.9%||-3.7%||-7.6%|
|Operating profit||Initial Est.||15,500||15,500||16,000||11,000||7,200||4,400||11,000||10,000||17,500||20,500|
|Results vs. Initial Est.||1.4%||-8.9%||-32.0%||-46.4%||-41.2%||11.6%||2.2%||74.1%||12.3%||-19.5%|
|Pre-tax profit||Initial Est.||14,500||14,500||16,000||10,900||7,100||4,200||11,000||10,000||17,500||20,500|
|Results vs. Initial Est.||11.3%||-1.8%||-27.6%||-50.1%||-48.9%||9.6%||3.3%||71.8%||13.4%||-16.3%|
|Results vs. Initial Est.||39.0%||-7.0%||-28.6%||-53.0%||-49.1%||-4.0%||5.4%||78.1%||19.3%||-20.7%|
On April 27, 2021 the company announced its new medium-term business plan “GLP2023” (FY03/22–FY03/24) and management vision “FY2030,” which ends in FY03/31.
During the previous long-term vision (2020VISION) announced in April 2012, Anritsu sought sustainable profit growth and to strengthen its financial structure over the 10-year period. The management vision for the next long-term vision FY2030 is “Beyond testing, beyond limits, for a sustainable future together.” The company has positioned the next 10 years as a period of growth and excellence, targeting revenue of JPY200bn in the final year (FY03/31). In FY2030, the company plans to restructure the group into four companies and one research laboratory, aiming for stable earnings under this new structure.
The medium-term business plan GLP2023 aims to grow the company’s business during the peak period of 5G-related demand and accelerate investment in new business areas as a step toward attaining the goals set out in FY2030.
The four proposed companies in the new group structure are Test & Measurement Company, Environmental Measurement Company, Sensing & Devices Company, and Infivis Company (to promote the Products Quality Assurance business) and the one research laboratory is the Advanced Research Laboratory. Four new priority business areas that it plans to develop in addition to the existing 5G, 5G utilization, monitoring, 6G, Nano Electro Mechanical Systems (NEMS), optical products, cloud, and food are medical and pharmaceutical, optical sensing, local 5G, and EV/batteries.
|Test and Measurement||74,809||82,000||100,000|
|Products Quality Assurance||21,419||23,000||27,000|
|Operating profit margin||18.5%||18.0%||19.3%|
|Test and Measurement||17,714||18,500||23,000|
|Operating profit margin||23.7%||22.6%||23.0%|
|Products Quality Assurance||1,340||1,800||2,700|
|Operating profit margin||6.3%||7.8%||10.0%|
|Operating profit margin||15.2%||14.2%||14.3%|
As stated in the FY2030 management vision (“sustainable future”), the company describes initiatives for SDGs in GLP2023. It has set KPIs for six sustainability targets.
In FY2030, Anritsu targets reductions in greenhouse gas emissions of 23% versus FY2015 and 13% versus FY2018, and 30% in FY2030.
In April 2020, the company formulated Anritsu Climate Change Action PGRE 30 as a new greenhouse gas reduction initiative. This plan aims to increase the share of private solar power generation (a renewable energy source) from around 1% to 30% by 2030. This target exceeds the Japanese government’s 2030 target for the share of renewable energy of 22 to 24% (of which solar power accounts for 7%). Anritsu plans to install and extend solar power generation facilities for its own use in three locations (Atsugi, Kanagawa Prefecture; Koriyama, Fukushima Prefecture; and Morgan Hill, California) to attain its target. A KPI in GLP2023 is a minimum 13% share.
During the GLP2023 period, the company will work on three initiatives. First, it plans to increase women’s participation in management with a target of women accounting for a minimum of 15% of executives. Second, it plans to establish a new system of pay and conditions for employees to work until the age of 70 to attract and retain older workers. Third, it plans to promote the employment of disabled people. Anritsu aims to attain the statutory employment rate of 2.3% by developing more occupational categories for disabled people.
Anritsu will apply selection criteria to suppliers and purchase conditions based on whether they are fulfilling their corporate social responsibility (CSR). KPIs for the medium-term business plan period are to strengthen supply chain due diligence by a total of at least 10 companies over the three-year period, communicating CSR purchasing-related information to suppliers at least twice a year, and providing education at least once a year.
Anritsu intends to make its board of directors more diverse. Specifically, it plans to increase the number of outside directors with a KPI of outside directors accounting for at least 50% of the total.
The company aims to have all overseas subsidiaries satisfy Control Self-Assessment (a method for business units to assess its own internal controls) standards.
The company plans to build a structure for providing one-stop services that combine actual measuring service using measuring equipment and analysis service using simulation software. AK Radio Design is to be established in Anritsu’s head office premises in June 2021 to provide this service, with Anritsu and Kozo Keikaku Engineering Inc. each holding a 50% stake. AK Radio Design will combine Anritsu’s communications measuring equipment and actual measuring service with Kozo Keikaku Engineering’s simulators and analysis service. Expected services include network delay measurement and failure analysis, coverage area design and assessment service (measuring strength of electromagnetic field in communication area), and radio frequency interference simulation and measurement.
|Test and Measurement||FY03/21||FY03/22||MTP CAGR||FY03/24|
|Operating profit margin||23.7%||22.6%||23.0%|
Anritsu sees the three-year medium-term business plan period as heading toward peak 5G demand. The company aims to capture 5G-related demand and expand its business in the smartphone, 5G utilization, and network infrastructure markets.
To become a leading company that supports the connected society formed by 5G
Anritsu plans to increase the weighting of the 5G utilization and network infrastructure businesses, evolving from a model of providing solutions that deliver measuring tools to one that delivers value by measuring to solve problems. The company plans to increase investment in growth businesses such as 5GBeyond, self-driving cars, Open Radio Access Network (ORAN, a wireless access network based on open interface specifications with separated features), and Innovative Optical and Wireless Network (IOWN), an innovative network concept using optical and wireless technologies.
|Products Quality Assurance||FY03/21||FY03/22||MTP CAGR||FY03/24|
|Operating profit margin||6.3%||7.8%||10.0%|
The company aims to create solutions that solve customers’ priority issues and deliver services quickly. Specifically, the company aims to make its x-ray inspection equipment more sophisticated and expand its track record in the pharmaceutical market, developing a new field of business. It also seeks to make its business more profitable through business process reforms.
Anritsu aspires to be the first-to-call company in quality assurance most trusted by customers worldwide as it works toward a sustainable future.
Anritsu will create solutions that resolve customers’ priority issues, facilitate the quest for safety and security, and improve productivity and food loss. The company aims to maintain and increase its market share (world market share of 10% and domestic market share of 40%, based on company data). It plans to achieve this goal by creating values which is more than just about measuring, providing most reliable products and services, and adequately and promptly responding to global needs through localization. In terms of services provided, it plans to expand high value-added solutions with more advanced x-ray inspection equipment. It also aims to expand global business in the pharmaceutical market, which it considers a priority. Profit wise, the company aims to strengthen its profit structure by improving business processes.
In April 2018, the company announced GLP2020, its medium-term management plan that ends in FY03/21. The two pillars of the long-term strategy, 2020 VISION, which was unveiled in April 2014, were to achieve profitable, sustainable growth to become a global market leader and create new businesses. As stepping stones towards the realization of those goals, the company put together medium-term business plans every three years, starting with GLP2014 (covering FY03/13–FY03/15), then GLP2017 (FY03/16–FY03/18), and ending with GLP2020 (covering FY03/19–FY03/21).
While keeping the same management policies, under GLP2020 Anritsu aims to revisit its basic strategies of focusing on profitable, sustainable growth as it fully commits to achieving the goals set under 2020 VISION.
For FY03/21, the final year under GLP2020, the company is targeting revenue of JPY105.0bn (+JPY5.3bn versus FY03/19), operating profit of JPY14.5bn (+JPY3.3bn), an operating profit margin of 13.8% (+2.5pp), and ROE of 12.0% (+1.1pp). Of this, the Test and Measurement segment is expected to generate the bulk of sales and earnings, with FY03/21 sales coming in at JPY70.0bn (+JPY1.8bn) and operating profit at JPY10.0bn (+JPY587bn), representing an operating profit margin of 14.0% (+0.2pp versus FY03/19). Like its previous medium-term plan (GLP2017), the performance of the Test and Measurement segment will determine whether or not the company meets the quantitative targets set under GLP2020.
The FY03/21 forecast released with FY03/20 results assumes the COVID-19 situation will settle down by 1H FY03/21, and is still above final medium-term plan targets. Shared Research interprets this as a sign of the company’s commitment to the targets in the last year of GLP2020, despite prevailing uncertainties.
In this relation, we would also note that the performance targets under GLP2020 are lower than in prior plan GLP2017 (revenue JPY120.0bn, operating profit JPY17.0bn, and operating profit margin 14.0%). The reduction in the target for top-line revenues reflects the smaller size of the company’s mobile measuring equipment business at the time GLP2020 was put together as well as uncertainty surrounding the pace of growth in IoT-related demand. The company expects the 5G mobile market to peak around 2023–2024.
In 2020 VISION (formulated in 2012), Anritsu set out basic policies for long-term business strategy and targets for each segment (see above) that have served as guidelines in formulating medium-term plans (GLP2014, GLP2017, and GLP2020). Numerical targets include consolidated operating profit margin of over 18% (over 20% for the Test and Measurement segment and over 12% for the Products Quality Assurance segment) and annual revenue growth of at least 7% for both segments. The company commented that during the period covered by GLP2020 it will be working on building the foundation to achieve the goals under its next medium-term plan (GLP2023).
The operating profit margin target in FY03/21 under GLP2020 is 14.0% for the Test and Measurement segment and 12.0% for the Product Quality Assurance segment. The company is looking to get margins back to previous peak levels set in FY03/13–FY03/15, when the consolidated operating profit margin reached record-highs (16.6% in FY03/13, 13.9% in FY03/14, and 10.9% in FY03/15). The FY03/21 forecast announced with FY03/20 results calls for an operating profit margin of 20.1％ in the Test and Measurement business and 7.5% in the Products Quality Assurance business. Shared Research thinks that the forecast takes into account recent demand trends and that the company sees 5G demand in the Test and Measurement business growing more than anticipated when it developed GLP2020.
The company’s basic policy for its financial strategy under GLP2020 was to improve corporate value KPI (ACE and ROE) by investing in growth to generate returns exceeding 7% cost of shareholders’ equity. KPI targets are ACE (calculated as after-tax operating profit – weighted average cost of capital of 5%) of JPY5bn versus -JPY1.6bn in FY03/18 and ROE of over 12% (3.7%). The FY03/21 forecast announced with FY03/20 results targets an ACE of JPY7.5bn and ROE of 14.0%. The 2020 VISION targets an ACE of JPY8.0bn and ROE of over 15% are unchanged. The company aims to continue improving consolidated operating profit margin while following financial strategies that improve the total asset turnover rate and cost of capital as well as maintaining an equity ratio in the 60% range.
Under GLP2020, Anritsu is looking to become a leading company that supports the move to 5G and the IoT, seeing this as being synonymous with its goal of becoming a global market leader under its long-term plan (2020 VISION). Towards this end, the company’s basic strategy has three key elements:
Become the top Test and Measurement vendor by moving ahead of 5G competitors while maintaining business in the 4G market
Nurture the IoT/automotive business expected to grow as an end-application for 5G into an earnings pillar
Create test solutions (IP data traffic/cloud services) that will underpin expanding cloud services
The company had expected sales growth in R&D applications for 5G, with sales staying flat for manufacturing applications during the period covered by GLP2020, when 5G manufacturing would just be getting underway, then taking off during the period covered by GLP2023, when handset production will be ramping up. However, handset demand had already taken off in FY03/20, primarily in Asia, defying these expectations, and the company saw 5G dominating demand in FY03/21 as well. Another one of the core elements of the company’s 2020 VISION is new businesses; here, the company saw sales increasing by more than JPY10bn by FY03/24.
Profit margins are expected to improve during the current medium-term plan (GLP2020) because the company is looking for new products to be the main source of earnings, while mobile test and measurement earnings are flat for manufacturing applications and increase for R&D applications.
With regarding to investing in research and development, the company’s basic stance calls for investing the profits from LTE-Advanced-related demand in the next growth business. The company plans to continue investing 12–13% of revenue in R&D while keeping an eye on indicators of gross profit earned from R&D. Although it plans to increase the number of development personnel, it will do so by utilizing its development center in the Philippines and using outside help if required to keep costs low while keeping its technological prowess as a management resource, thereby maintain its robust earning structure. In this relation, the company noted that its Philippine facility is beginning to establish a core group of experienced personnel, having started hiring talented graduates from top universities in the country about 10 years ago.
With the FY03/20 results, Anritsu also announced the establishment of an Advanced Technology Research Lab. It will research technologies that will help solve societal problems 10 years hence from a measurement technology angle. The company intends to focus on two research themes:
Research into NEMS* (promising for the creation of compact, low power consumption, ultra-sensitive sensors)
* Nano Electro Mechanical Systems (NEMS): Devices with nm-order mechanical structures, smaller still than Micro Electro Mechanical Systems (MEMS) based on semiconductor processing technology
Previously, Anritsu had focused its management resources on the mobile devices market, which was the key area for growth. However, in FY03/17 the company shifted its position to focus on the network infrastructure market, particularly in optical and digital devices. Network infrastructure has seen a change stemming from the rise in data traffic and the need for even faster digital data transmission. Anritsu believed it could beat competitors by leveraging its strengths, and focused on the development of optical-digital products that combine both wireless and optical communication technologies.
Under GLP2020, the company changed the name of the business it was going after from “Network Reshaping” to “IP Data Traffic and Cloud Services” as the new name better defined the business. Since the GLP2017 plan the company has been more clearly defining its target markets and this along with the growth in network infrastructure demand (primarily data center-related) brought it to the conclusion that the much-hoped-for demand from the small cell-related market would come in ahead of 5G demand, which prompted it to add cloud services-related testing and measurement equipment under the current medium-term plan (GLP2020).
The company’s main products in the network infrastructure market are handheld field-testing devices, which are lower in unit prices and margins compared to measuring devices for the mobile development market. Despite this trend, Anritsu thinks it can improve profitability by moving into fields that are further upstream such as the development market. In addition, initiatives are also in place to respond to expanded demand for quality of service (QoS) equipment at data centers to provide an additional facet to the company’s efforts to create profits. The majority of network infrastructure revenues come from optical/digital and handheld related products.
In the handheld market, Anritsu slimmed down its organizational structure amid a slowdown in North American demand and introduced new products to capture demand related to common public ratio interface (CPRI) within the framework of mobile front haul testing in FY03/17. Most LTE base stations currently use networks called macro cells, but base stations that include small cells are needed in order to create a high-density network capable of handling more traffic. Also needed is technology for measuring whether the base station networks that use optical fiber cable to link small cells to baseband units (in order to mitigate CPRI) are accurately converting the wireless signals to optical signals, and it is here that the expertise of Anritsu in both wireless and optical technologies should be put to good use.
With operating profit falling in the Test and Measurement segment during the years under GLP2017, the Products Quality Assurance segment increased its profile and generated a larger share of consolidated operating profit. By region, the segment aims to maintain solid sales growth in Japan, bolstered by a robust operating environment. The company also aims for higher sales overseas by discovering new clients, tapping into distributors, and deepening bonds with existing customers. However, the company is still in the process of constructing the sales and support structure for its overseas business, and upfront costs are expected to rise during GLP2020 as well. R&D costs, including investments to strengthen product lineup, will also rise, but higher sales are expected to offset these expenses. The company expected OPM to improve 2.8pp to 11.5% in FY03/21, the final year of GLP2020.
Under GLP2020 the company is looking to become a world-class quality assurance solution partner. To this end, the company is strategically pursuing the following measures: 1) pioneering developed markets in the US and Europe by offering x-ray inspection equipment as a key solution; 2) reforming its global business and responding precisely to market needs through localization; and 3) strengthening its profit structure by expanding high value-added solutions and overseas business.
Although the FY03/21 OPM target of 11.5% is lower than the Test and Measurement target of 14.3%, it factors in upfront spending on strengthening its product lineup, building an overseas sales and service network, localization, and other global expansion measures. The company targets OPM over 12% for GLP2023, likely because it expects to continue bearing upfront investment expenses.
As part of its vision for the future, the company aims to secure a position as a quality assurance solutions partner in the global market for food and pharmaceutical manufacturing processes, in particular for packaging processes. GLP2020 is an interim stage in the process.
One of the company’s strengths lies in providing products and solutions related to x-ray inspection equipment. (X-ray inspection equipment and metal detectors each account for about 30% of sales.) Since its entry into the market in 2000, the company has contributed to the safety of food and medical products via its x-ray inspection equipment along with other quality assurance solutions. Due to the recent labor shortage, companies have been increasingly demanding automation, labor-saving measures, and streamlining in the inspection process, while growing stricter in regards to quality. In the past, companies had only inspected for metals. However, in recent years, companies have had to inspect for contamination of other hard foreign objects, leading to higher demand for x-ray inspection equipment.
X-ray inspection equipment is used to identify foreign substance contamination, misshapen products, defects after packaging, and inferior packaging. Items placed through the equipment are scanned via continuous application of X-ray, after which the results are analyzed by an X-ray sensor. The equipment detects foreign substances by generating a transmission image of the product utilizing high-function sensor equipment, advanced image analysis technology, and line sensors. The company is striving to produce an even more advanced solution by incorporating AI processing, such as deep learning, into the core technology.
Overseas, Anritsu is seeing growing demand for meat inspection equipment in North America as well as demand for quality assurance applications in Asia and developing countries. In North America, the company first aims to increase its name recognition with a focus on meat inspection equipment. It also anticipates growing sales of inspection equipment outside of the food market, including from pharmaceutical drug and cosmetic manufacturers. Because products like drugs and cosmetics directly impact people, there is growing demand from these manufacturers for contamination inspection systems.
A large portion of the delivery of equipment is based on demand for replacements, but increasingly quality assurance solutions are provided when new food processing facilities are built or production lines added. In addition to the two mainstay products, demand is growing in the area of “measurement” in other parts of the production process (such as automatic electronic weighing machines that group food items of varying weights to achieve a designated total weight).
Anritsu sees further room for growth in this market, and as technologies remain immature, the company thinks that technological innovation (including in image processing and reducing inspection time) will continue, giving it room to differentiate its products. In Japan, demand from convenience stores, supermarkets, and other providers of ready-made meals (prepared side dishes, frozen foods, boxed lunches) is growing every year; meanwhile, inspection equipment that was purchased in past years is approaching the time for replacement. In 03/18, the company plans to increase R&D expenses and strengthen its lineup of x-ray inspection equipment.
Creating new businesses is the second pillar of 2020 VISION. Contributions from new businesses were not included in GLP2017 forecasts and it appears results were not significant enough for disclosure. In GLP2020, the company sets out a long-term revenue target of over JPY10bn (to be attained in the next plan, GLP2023).
It appears that past measures are beginning to bear fruit. For example, initiatives in Electronics—previously part of the Other segment—have begun to produce results, and were included in the Test and Measurement segment from Q3 FY03/17. Specifically, this was due to a new management approach that views with importance the potential in test and measuring equipment used in production lines for high-frequency parts. This equipment was developed in North America, and although the initiative has yet to turn a profit, results so far have demonstrated promise. Other promising areas include products related to medical devices.
Anritsu’s mainstay product is measurement equipment. Measurement equipment is used to make quantitative evaluations of products in the R&D, manufacturing, and performance testing stages. The company has strengths in measurement equipment used in the development and manufacture of communications devices, such as mobile phones, wireless base stations and optical fiber networks. The company has three segments: Test and Measurement, Industrial Automation and Others.
Measuring equipment accounts for the largest portion of group sales. Anritsu sells a wide range of measuring equipment, from small hand-held units to large rack-mounted units, and from general-purpose devices to specialty equipment.
Unit prices range from roughly JPY100,000 for hand-held measuring devices and simple portable systems for field use, to several hundred million yen or more for complex, custom-order systems. Discounts can reduce the price the customer pays (assuming the desired delivery schedule does not present any problems), but in large part the pricing normally depends on the number of units ordered and Anritsu’s overall relationship with the client company.
The company’s product sales mix (small versus large-sized units) will vary depending on the capital spending and product development schedules of client companies. The testing needs mobile phone chipset manufacturers, for example, will differ between the time they are in the product development stage and the time the finished chipset goes into mass production. Early-stage equipment is the most expensive and also has the highest margins, with operating profit margins usually running around 20%.
In the case of some products, Anritsu must order specialized parts six months in advance and carry the parts as work-in-progress before they are finally customized to meet a specific client’s needs. (This would include such things as the circuit boards included in large, rack-mounted systems, which must be tailored to the specific protocols of individual client companies.) Because the lead time for inventories (six months) can differ greatly from order lead times (typically four to six weeks), there is inventory carrying risk. The company’s practice is to mark down inventory valuations by 50% after 12 months and 100% after 24 months.
|(JPYmn)||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.|
|Test and Measurement||71,232||75,962||73,443||67,729||59,333||54,433||68,168||75,165||74,809|
|% of total||75.2%||74.6%||74.3%||70.9%||67.7%||63.3%||68.4%||70.2%||70.6%|
|Products Quality Assurance||14,439||16,919||16,198||18,891||19,588||22,549||23,074||22,575||21,419|
|% of total||15.2%||16.6%||16.4%||19.8%||22.4%||26.2%||23.2%||21.1%||20.2%|
|% of total||9.5%||8.8%||9.3%||9.3%||9.9%||10.5%||8.4%||8.7%||9.2%|
|Operating profit margin||16.6%||13.9%||11.0%||6.2%||4.8%||5.7%||11.3%||16.3%||18.5%|
|Test and Measurement||15,048||13,011||8,943||4,706||2,130||2,147||9,413||15,148||17,714|
|Operating profit margin||21.1%||17.1%||12.2%||6.9%||3.6%||3.9%||13.8%||20.2%||23.7%|
|Products Quality Assurance||829||1,208||824||1,194||1,302||1,969||1,609||1,287||1,340|
|Operating profit margin||5.7%||7.1%||5.1%||6.3%||6.6%||8.7%||7.0%||5.7%||6.3%|
|Operating profit margin||7.2%||10.5%||21.3%||6.5%||11.4%||16.2%||13.6%||20.5%||18.5%|
|Test and Measurement||FY03/13||FY03/14||FY03/15||FY03/16||FY03/17||FY03/18||FY03/19||FY03/20||FY03/21|
|(JPYmn)||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.||IFRS cons.|
|Operating profit margin||21.1%||17.1%||12.2%||6.9%||3.6%||3.9%||13.8%||20.2%||23.7%|
|% of cons. total||Revenue||75.2%||74.6%||74.3%||70.9%||67.7%||63.3%||68.4%||70.2%||70.6%|
This is the company’s main segment. There are three main products categories for test and measurement equipment according to client type and target market:
Mobile measuring equipment: testers for the development, manufacture and maintenance of mobile handsets and chipsets for Long Term Evolution (LTE), 3G and other protocols.
Network infrastructure: testers for development and manufacture of optical, digital and IP communication devices; testers for installation and maintenance of fixed-line and wireless networks; services assurance.
Electronics: testers for the development and manufacture of wireless facilities and electronic parts; general-purpose testers.
This market includes testing devices for mobile phone handsets. Sales are split 60:40 between testing devices for the development of mobile phone handsets and those for manufacturing processes. Customers include chipset and mobile phone handset manufacturers, IT service providers, and telecom companies. The company’s main products are testing devices for the development, approval, and manufacture of mobile phone handsets.
Testing equipment for development also includes devices used by mobile phone handset and chipset manufacturers for R&D. In general, early R&D stages drive up demand for signaling testers (measurement equipment used in communication functions and service testing). Demand shifts to conformance testing systems (measurement equipment to make sure communication processes between mobile handsets and base stations are conforming to specific protocols) in later R&D stages.