Vector Inc. is a full-service public relations company that mainly provides strategic PR consulting and digital marketing services. In Japan’s JPY147.9bn PR industry (as of FY2022), it is the top-ranked company in terms of revenue with a market share of over 25.4%, according to Shared Research estimate. Vector rose to the top from second in the PR industry in Asia in terms of revenue, and seventh globally (up from 14th in 2022) . The company combines strategic PR with video advertising, allowing it to provide the services needed to expand products in a one-stop manner, at one-tenth the cost of traditional approaches. The company is developing a wide variety of businesses and services beyond the scope of PR market, and targeting the JPY7.0tn advertising market, which is undergoing a major transformation with the growth of internet advertising.