Ebara Foods Industry, Inc. is a food manufacturer specializing in condiments such as sauces, bases, and soups. The company has numerous long-selling brands of seasonings for meat, hot pots, and vegetables, including Yakiniku no Tare Sauce released in 1968, Ohgon no Aji (translates to Golden Taste) Yakiniku Sauce released in 1978, Sukiyaki no Tare Sauce which was renewed in 1981, and Asazuke no Moto pickling base released nationwide in 1992. The company’s strategy is to build on its first-mover advantages in specific niche markets by developing unique products that tap into latent consumer demand and cultivating previously undeveloped markets. By applying the expertise and technological prowess in blending, concentrating, and diluting ingredients cultivated in its founding commercial products business, the company can develop markets for general-purpose seasonings that offer greater scope for product differentiation than basic seasonings like sugar, salt, vinegar, soy sauce, or miso.