Research Coverage

Sanrio

Code: 8136｜Last Update: ｜
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Summary

Founded in 1960 on the concept of “small gift, big smile,” with the goal of creating the kind of society where people make and send each other small gifts to promote friendship. Beginning with the globally popular Hello Kitty character, the company has created many other characters such as My Melody and Little Twin Stars. Sanrio celebrated its 55th anniversary in 2015.

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