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Founded in 1960 on the concept of “small gift, big smile,” with the goal of creating the kind of society where people make and send each other small gifts to promote friendship. Beginning with the globally popular Hello Kitty character, the company has created many other characters such as My Melody and Little Twin Stars. Sanrio celebrated its 55th anniversary in 2015.

Our Policy

We interview management for hours, asking exhaustive questions to uncover the essence of the business.

We pinpoint strengths and weaknesses, and discuss strategy. Our aim is to make deep knowledge about the company readily available, saving investors time and enabling dialogue.

Our Research

We start our coverage with a substantial core report. We then continuously update this report to reflect earnings, newsflow, and any material developments. We interview the management quarterly to help you stay on top of the story.

Our report is an authoritative Owner’s Manual of the company—a vital piece in the investor’s toolbox.

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