AS ONE Corporation is a specialist trading company that carved out a profitable niche selling through catalogs a vast array of laboratory and healthcare instruments. It has been growing by adding new categories, such as instruments and disposables used in cleanrooms. AS ONE seeks to further differentiate itself by focusing on all aspects of the value chain from manufacturing to retailing. The company is focused on remaining profitable and efficient and has maintained company targets of 30% GPM and 10% OPM while growing the top line. Indeed, the company has booked 30% GPM, 20% SG&A expense ratio, and 10% OPM, and sales figures have never contracted YoY except during the dot-com bubble and 2008 global financial crisis.