Research Coverage

SOURCENEXT

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Summary

SOURCENEXT plans, develops, and sells PC software and smartphone apps. The company uses hardware sales to attract users to its e-commerce site, where they can buy software, its earnings mainstay. The company sets itself apart from its competitors with a “commodity strategy”—high sales volume at low unit prices—and the ZERO model—providing renewals to security software at no additional cost to the consumer.


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