Research Coverage

ZAPPALLAS

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Summary

Zappallas runs a web-based business, mainly offering digital contents centered on divination. The company excels in customer relationship management (CRM), i.e., accurately understanding and analyzing users’ preferences and behavioral and psychological patterns based on their profile, content access log, and online activities. Utilizing its database, Zappallasprovides users with various content and products via email publications and online advertising.


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